It can be difficult to derive insight and measure marketing success without a solid analytics strategy and solution. Even with access to an abundance of data, many organizations struggle with optimizing and utilizing this data in a productive and meaningful way. Elevating marketing performance provides many benefits including understanding customer and prospect behavior, gaining a clear picture across the entire marketing funnel, allocating marketing channel spend, and enabling sales teams with the right tools to close more deals. 

• What's possible for marketing analytics and performance today
• Common marketing performance challenges
• Recommendations for elevating your organization’s marketing performance
• The benefits of partnership and collaboration to maximize marketing ROI
  
  

Speakers

David Joosten

 co-Founder & CEO at Flywheel Software

Mark Balkenende

VP Product Marketing at Matillion