It can be difficult to derive insight and measure marketing success without a solid analytics strategy and solution. Even with access to an abundance of data, many organizations struggle with optimizing and utilizing this data in a productive and meaningful way. Elevating marketing performance provides many benefits including understanding customer and prospect behavior, gaining a clear picture across the entire marketing funnel, allocating marketing channel spend, and enabling sales teams with the right tools to close more deals.
During this webinar, our speakers discussed:- What's possible for marketing analytics and performance today
- Common marketing performance challenges
- Recommendations for elevating your organization’s marketing performance
- The benefits of partnership and collaboration to maximize marketing ROI
Speakers



Aron Clymer
Founder & CEO at Data Clymer
David Joosten
co-Founder & CEO at Flywheel Software
Mark Balkenende
VP Product Marketing at Matillion